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10 Tips to Troubleshoot Your Facebook Ads

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By Julia Bramble

Do you advertise on Facebook?

Wondering why some of your Facebook ads aren’t working?

If your Facebook ads aren’t delivering the results you hoped for, looking at specific aspects of your campaign can help you determine why.

In this article, you’ll discover 10 tips to troubleshoot your Facebook ads.

#1: Verify You’ve Chosen the Correct Objective to Support Your Goal

When you set up a Facebook ad campaign, the first question you need to answer is, “What’s my marketing objective?” In Ads Manager or Power Editor, you can choose from a number of options for your campaign goal.

Based on the goal you select, Facebook will show your ads to people in your target audience who are more likely to take that action.  Read More

6 Visual Apps for Creating Social Media Content

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By Krisit Hines

Do you need to create content on the go?

Looking for mobile apps to help?

A number of mobile apps let you create professional-looking images, animations, and video using only your mobile device.

In this article, you’ll discover six mobile apps to create content for your social media profiles.

All apps mentioned are available for iPhone users and all screenshots are taken from an iPhone 6. A few apps (Photo Grid and Kanvas) are also available on the Google Play store for Android users.

#1: Kanvas

Kanvas is an app for both iPhone and Android. You can create a variety of content types, including quote images, GIF bursts, video, flipbooks, and more. Once you install it and set up your free account, Kanvas helps you create each of these content types by tapping on the plus icon at the top right of your home screen.

Note: When you create an account, you’re also creating a profile on the Kanvas network. To set up your profile, tap on the profile icon at the bottom right of the screen, and thentap on Settings.  Read More

How to Add a Services Section to Your Facebook Page

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By Kristi Hines

Are you a service-based business?

Want to market your services through Facebook?

The Services section on Facebook allows professional service businesses to create a Services tab to highlight their offerings.

Check if You Have Access to the Services Section

To find out if you have the capability to add a Services tab to your Facebook page, visit your page and look for a Services tab in the menu items below your cover photo.

You can see Services tabs in action on Facebook pages such as Blue Door Salon, Live Here Chicago, Thrive360, Kylie Marie Photography, Iva Cleaning Services, SkinSense Dermatology, and Window to the Womb.

These Facebook pages are mostly local business pages, though there has been some success in making the Services tab appear on pages outside of the Local Business category. These categories include People > Business Person and Companies & Organizations > Consulting / Business Services, although this makes your page similar to a local business page.  Read More

FREE Guide: Making the Most of Instagram

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Instagram is one of the fastest growing and most popular social media platforms on the planet. If you work in digital marketing, you’re probably doing something for your brands or clients on Instagram, and if you aren’t doing something already, you’re definitely considering it.

Our free ebook will cover these six tactics for improving your Instagram marketing strategy:

  1. What and when to post to maximize engagement
  2. How to use hashtags
  3. How to think about your visual branding  Read More

Facebook Professional Services: How Your Local Business Can Rank

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By Kristi Hines – January 28th, 2016

Do you have a local business page on Facebook?

Want to reach more local customers?

Facebook recently launched Professional Services, a directory that helps consumers find the best local businesses and services to fit their needs.

What Is Facebook Professional Services?

Facebook Professional Services is a directory inside Facebook for local businesses. The goal is to help customers find local businesses with the best Facebook reviews and ratings.

Facebook expert Mari Smith doesn’t see it as making “… a huge dent in Yelp… at first.” But, she continues, “Over time, as more and more businesses become savvy with their Facebook marketing, and really promote their page activity, the Services Directory and Places could be more of a first choice for consumers.”  Read More

How to Get Results From Facebook Ads on a Budget

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By Jenny Brennan

Are you using Facebook ads effectively for your business? Do you want to get results without spending a lot of money? By selecting a well-targeted audience with your Facebook ads, you can reach your goals without breaking the bank. In this article I’ll show you how to set up your Facebook ads to generate big results on a small budget.

Set Proper Goals

Before you spend any money on Facebook ads, think about the objectives for your ad campaign. Once you’ve set your goals, you can better determine your budget.

The four most popular Facebook campaign goals for businesses are building a targeted fan base, promoting owned content, generating conversions and promoting a local business. Here’s a look at what you can do with a budget of 5 to 10 Euros or Dollars per day.

#1: Build a Targeted Fan Base

When you get started with Facebook advertising, growing the audience for your Facebook page is the logical first step. Fans are more likely to opt into your list, read your content and buy from you than non-fans. In other words, when highly targeted people like your page, it’s an indication that they want to see your content.

There are many ways to target Facebook ads to grow your audience. To get the most from a small budget, focus first on attracting the people who know you best. This audience has already invested in you and is likely to convert at a higher rate and lower cost than any other group.

Target Your Email List

If you want to create a custom audience based on your customer email list, go to Audiences in your Facebook Ads Manager. In the upper-right corner of the page,click Create Audience and select Custom Audience from the drop-down menu.   Read More

How to Set Up a Facebook Page for Business

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By Kristi Hines

Are you interested in setting up a Facebook page for your business?

Not sure where to start?

Maybe you’ve thought about it but didn’t get past choosing a category or creating a cover photo. If you’re considering setting up a Facebook page, or have started the process but never finished, this article is for you.

In this article you’ll discover how to set up a Facebook page for your business and beyond.

#1: Choose a Page Category

When you set up your Facebook page, you enter the name of your page and choose from six main page categories (which all have their own subcategories).

The category you choose allows you to have specific features, as shown in this helpful chart from Facebook’s Help Center.

Beyond the features you want to have on your page, following is additional information to help you choose the right type of Facebook page. Make sure you choose both the category and subcategory that are most relevant for your page.

Note that you can change your page’s category an unlimited number of times. The only consequence is if you change it from the Local Business or Place category, you’ll lose your reviews, map and check-ins.

Local Business or Place

Choose the Local Business or Place category if you have a physical address where your customers do business with you or that represents the physical area in which you offer your services. This is also a good option if you want to allow people to check in at your location or review your business on Facebook.

Company, Organization or Institution

Choose the Company, Organization or Institution category if your page represents an entity that is not location-dependent, such as Dell, NASA or the University of Phoenix. This category is also a good option for local businesses or places that want to list an address and allow check-ins, but don’t want customers to leave reviews.

Brand or Product

Choose Brand or Product if your page represents something that is sold through a variety of retailers. It’s a good option if you don’t need to designate a physical address.

Artist, Band or Public Figure

Choose Artist, Band or Public Figure if your page represents an individual such as a politician or a celebrity (real or fictional). This is also a good option if you want to market yourself separately from your Facebook personal profile.

Entertainment

Choose Entertainment if your page is related to books, magazines, movies, music or sports, but not individuals. It’s also a good option if you don’t need to designate a physical address with your page.

Cause or Community

If your page doesn’t fit under any of the above main categories (and subcategories), then choose Cause or Community as your page’s main category. However, look through the above options first to make sure that your page doesn’t fit better under a different category.

Still a little confused by page categories? Here’s an example of how a recognized name uses them. Microsoft has their main Facebook page in the Company, Organization or Institution category. They have pages for their individual Microsoft store locations in the Local Business or Place category. They also have pages for items such as theMicrosoft Lumia in the Brand or Product category.   Read More

6 Word of Mouth Marketing Tips to Get People Talking About Your Business

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By Zack Fagan

Ready to give your eCommerce store a marketing boost? Have you thought of trying word of mouth marketing?

Word of mouth is the strongest form of recommendation, and spreads quite quickly too. If people are talking about your business, then you can be sure you’ll get a big lift in your sales from new customers. According to a study done by Ad Age word of mouth can increase marketing effectiveness by 54%!

But wait a minute – word of mouth marketing? How can you increase the word of mouth about your own company?

Excellent question — read this post to find out a 6 ways that you can actually get your customers to talk about your business!

What is Word of Mouth Marketing

Before we get into the different ways to promote word of mouth let’s just quickly clarify what word of mouth is.

Word of mouth is any time someone talks about your brand. That can be in a conversation with their friends, it can be on social media, it can be in your own product reviews – essentially, it can be anywhere. So word of mouth marketing is the act of encouraging word of mouth about your brand.

With that in mind, let’s get started!

1. Promote Word of Mouth by Providing Above Average Service

The very first thing you should look at when trying to figure out how you can possibly get people to talk about your company is actually just that – your company.

Ask yourself a few questions: Do you sell above average products? Do you provide above average service and customer support? Do you deliver an overall above average experience?

It might be useful to take a look at your company from the perspective of your customers in order to answer these questions.

If you answer no to these questions, then there you go, that is the first thing about your company that you need to change.

Think about it like a restaurant. If you go into a restaurant and the food is just OK will you say anything to your friends about it? Probably not. You will only feel the need to say something if the food was very good, or on the negative side, very bad.

If your products or services meet expectations exactly then no one will talk about them. It takes a little extra something to get people talking.

The same holds true of your service and support. Even if you sell relatively standard products, if you provide absolutely amazing service then people will definitely talk about you.   Read More

 

16 Social Media Tools The Experts Swear By

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Keeping up on the freshest social media tools and software is a pretty difficult challenge for the average social marketer.

New tools are being released all the time. Old ones are retired or acquired or lose that one key feature you really needed them for. And testing every new option is not realistic.

To help you weed through the options out there for measuring, publishing and monitoring, we reached out to past Social Fresh Conference (our social media conference) speakers.

The answers covered a wide set of solutions that every social marketer should know about. From some of the oldest tools, Radian6 and Tweetdeck, to some of the most popular, Buffer and Simply Measured, to several tools that you probably do not know about.

Check out full list below.  Read More

5 Reasons Why You’re More Creative Than You Think

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By Orin C. Davis, Ph.D.

When people find out that I teach creativity and critical thinking, one of the most common responses is “I’d love to take a class like that—I wish I were creative!” To their surprise, my response is, “Actually, you already are!”

While people often lament the lack of creativity in schools, and think that none of us are taught to be creative except in those elective classes we forget ever taking, the reality is that we’re creative each and every day. So why do so many of us think we aren’t creative? Maybe we’re thinking about it all wrong.

Here are five reasons why you’re more creative than you think:

1) It Doesn’t Take an Einstein to be Creative

What most of us think of as creative works are what scientists call eminent creativity or BIG-C Creativity, which is work that develops or changes a field, like relativity or Beethoven’s 9th Symphony. But, creativity doesn’t require us to change the world at large, or even to be a genius. Each of us engages in creative processes every day, which scientists refer to as either little-c or mini-c creativity. Remember how you jury-rigged some contraption in your house that just needed a bit of ingenuity to get working properly? That’s little-c creativity—it affects multiple people, but isn’t professional-grade ingenuity. How about that moment when you developed some new realization about the way the world works? That’s mini-c creativity—it may have made sense only to you, but it was enlightening nonetheless! Each of those is a creative act that allows us to generate something novel and useful (which is the definition of creativity developed by scientist Teresa Amabile). [Read more…]

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