“Before what?” you ask. Before you actually launch something. Before you sell. Before you are even ready.
If you are going to start something new – the minute you decide that you are going to do it, is the right time to start marketing – do not make the mistake of waiting with your marketing until everything else is finished and ready for launch.
Sometimes it starts even earlier – I know people who start their marketing before they ever decide to do something. Just in case.
I recently talked to a couple of young founders. They are in the middle of building a new app which I think I am going to love. I asked them what they plan for market entry and they told me they are not ready for marketing. They would still need a few weeks to finish the product.
… I told them they are wrong
These founders are not alone with their take on marketing and postponing the beginning of marketing for far too long. We have had clients calling and saying, we are launching something next week and we want you to send some tweets to push it.
Launching unprepared and without a headstart in today’s world is not just a mistake – it’s careless.
Well, I can send a couple of tweets for anything, but that won’t get you far if you do not have a strategy and a concept behind it. If you did not start your marketing and started building a brand a while before your launch, most likely the tweets will not sell the way this client expects them to.
There is not only a lot to plan, there is also a lot to build before you actually launch something – especially if you are new to the market and have no “brand” and fame to build on.
Marketing is not about an ad campaign or sending some press information to journalists
Social Media marketing is much more than a couple of tweets or a handful of Facebook updates.
Marketing is not about selling something for a few days. If you want to do that – hire a sales person and pay him by the hour.