Everything about your website – including the content, the way it looks, and the way it works – is determined by the website design. Web design is a process of conceptualizing, planning, and building a collection of electronic files that determine the layout, colors, text styles, structure, graphics, images, and use of interactive features that deliver pages to your site visitors. Professional Web design helps to make your business appear credible online.
It is no secret that Facebook is the most popular social media platform in the world with over 1 billion users. Can you imagine just being able to reach out to a fraction of those 1 billion users to tell them about your business? If utilized properly the benefits Facebook Ads provide to businesses are endless and will drive the right type of potential customers to your website’s door.
Social media marketing refers to the process of gaining traffic or attention through social media sites.
A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. Every post, reply, like, and comment should serve a purpose.
The more specific your strategy is, the more effective the execution will be. Keep it concise. Don’t make your plan so lofty and broad that it’s unattainable or impossible to measure.
Useful content should be at the core of your marketing. … Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
ClubRunner’s integrated approach combines all the services you need to successfully connect, engage and grow. This effective solution to manage your Rotary’s Club public image. Build your web presence, improve communication, engage your members and deliver a better member experience all through one centralized platform. ClubRunner is used by service organizations worldwide.
By Debbie Hemley
Are you looking for ways to strengthen the impact of the content you create?
It isn’t always easy to generate the buzz you’re looking for.
Knowing what to publish, when and where can greatly increase the visibility and reach of your content.
In this article, you will find 26 topics, an A-Z guide, with key points that will help you create a social media content strategy that resonates with your audience.
#1: Align Content Development With Social Media Metrics and Goals
Understand the goals of your company’s social media content delivery to help you develop a more attainable strategy.
Jason DeMers suggests, “First you need to know what to measure. The end goals dictate the measurement metric.”
He offers metrics for four social media goals:
- If you’re looking to generate traffic, your metric should be: unique visitors from social websites where you’ve run your social media campaigns.
- If you’re looking to create a following, your metric should be: subscribers, followers on your social channels (Facebook, Twitter, etc.).
- If you’re looking to generate interaction, your metric should be: quantity and type of commentary (Facebook comments, Twitter replies/mentions).
- If you’re looking to generate revenue (which is the ultimate purpose), your metric should be: the precise dollar value of every lead a social post generates.
Keep this information in mind when crafting your social media content. Read More
By Heidi Cohen
Does your business have a social media strategy?
According to research conducted by Constant Contact, over 50% of small businesses need help with social media.
While many businesses have a social media presence, many are not engaging on those platforms and thus not meeting their goals.
With planning, your small business can use social media effectively.
Here are seven steps to a social media strategy for your business.
#1: Determine Your Business Objectives for Social Media
How do you want to use social media to help your business? What goals do you want to achieve?
Make your goals as concrete, measurable and achievable as possible. For example, if you currently get five new leads a month, setting a goal to get 100 new leads in the next 12 months is more realistic than setting a goal to get 5,000 new leads. Read More
By Mike Gingerich
How long has it been since you’ve reviewed your Facebook Page?
Are you taking advantage of the latest Facebook features?
It’s critical that Facebook Page managers take time to regularly audit their Page and ensure that they are not missing out on new features.
This Facebook Page audit guide outlines 11 key items to review to help maximize your Page’s potential.
#1: Maximize Your Page Cover Image
Facebook recently updated its guidelines and loosened the restrictions on what you can display on your main Page cover image. (View updated Facebook Guidelines.) This prime location now lets you display your web address, a call to action and more.
The key is that text cannot exceed 20% of the cover image area.
By Debbie Hemley
Have you noticed more photos on social networks?
Do you have a visual component as part of your social media marketing strategy?
Do you need some help in getting started or maintaining momentum in sharing more visual content and in creating a visual conversation with your audience?
In this post, you’ll find 26 tips, an A-Z guide, for getting started with a visual strategy.
#1: Add Text to Your Photos
Do you want to get more mileage out of the photos you share on your social sites? You can, when you add text to your images.
Adding text to a photo can help you get your message across faster. And these messages are more likely to be shared by others on social media.
Are you looking to attract prospects, convert them to customers and keep them coming back?
Then social media and content marketing are a match made in heaven.
The key to success is to make the connection between content marketing and social media.
Let’s look at the content needed to get your marketing to that lucrative intersection.
#1: Attract Prospective Customers
The first question on a prospect’s mind when considering a purchase is, “What solutions are available?”
Your goal is to create awareness and make sure that your solution meets the buyers’ need when they’re ready to make a decision. More