By Andrea Vahl
Would you like to drive more Facebook traffic to your website?
Is quality Facebook traffic important to your business?
Getting Facebook fans to your website (and then hopefully onto your email list) is even more critical with Facebook’s recent announcement of decreased organic reach for pages.
Use these five steps to help you get more traffic Facebook to your website.
#1: Make Sure You Have a Steady Stream of Shareable Content on Your Website
If you have a website that never changes, you’re going to struggle to get much traffic to it. Posting links to the same page on your site over and over is as futile as Sisyphus rolling the boulder up the hill.
These days, the name of the game is content marketing and you had better figure out how your business can participate.
The fresh, new content you post on your site is important—not only for social media marketing, but also for search engine optimization. Google rewards sites featuring fresh content with higher ranking. But you don’t have to post epic blog articles three times a week to win at the content marketing game. Posting something new and helpful once a week or even once a month can benefit your website traffic.
Here are some ideas that can help you brainstorm how you can add new content to your website:
- Post a weekly tip about your niche. It doesn’t have to be long; a paragraph or two with a nice photo will do just fine. Start with the frequently asked questions that come in from your customers.
- Post a weekly news bite with a photo about what is happening in your business. This works well for businesses that have events.
- Curate a list of top 10 helpful articles from around the web that you found that week. Add a short sentence about why you liked them. Read More