RDZigns

Website is Key to Success

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If you were starting to let your site become outdated or haggard, consider a refresh. Here are five reasons why you shouldn’t ignore yours:

1. Branding: Since it’s your site, you set the design, which affords you the flexibility to optimize the user experience in ways that directly support your business model and brand-related goals. There’s no competition on your website, just a branded experience that you direct yourself.

2. IT and Engineering Jurisdiction: When you control your own site, you have complete jurisdiction over its code, hosting environment, page count, content, plug-ins and more. Just as I mentioned above with regard to branding — here too you have the elasticity required to make small or sweeping adjustments at will, an advantage you don’t get with third-party websites. With sites like Facebook, you can change minor graphics and some content but not code, navigation scheme, server speed or the graphic user interface. [Read more…]

Gain Competitive Edge

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An effective brand strategy differentiates your company or products from your competitors’. How do today’s small business owners get there, push the growth? Usually by having an experienced PR firm delve in. Align with a public relations expert who can identify your best marketing opportunities, as well as any business challenges that need addressing.

A brand strategy is effective when used as a roadmap conveying what, where, when, how and to whom a company should prioritize communication. Some examples: [Read more…]

Creative Marketing Ideas

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Don’t have a six-figure marketing budget like the “big boys” to throw around?  Worry not my friends you can still go big without breaking the bank.

Here are some big marketing ideas you can begin implementing today to grow your business regardless of the size of your marketing budget. Many of these can be done with little to no money, and will cost you nothing more than a bit of your time.

1) Get Active on Twitter

It takes just a few minutes to make a contribution to Twitter and making this a part of your daily business routine is a steady way to build up a network of followers interested in your area of industry. [Read more…]