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Social Media Lingo – Terms It Won’t Hurt For You To Know

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by: Louis Foong

Like it, love it, hate it, but you simply can’t ignore it—social media is a common discussion topic and you’ve got to stay up to speed. Not because you need to be doing all of this and all the time, but you are expected to be aware of commonly used social media terminology.

Here I have compiled a list of 15 essential social media related terms that I find useful knowing about as a B2B marketing professional.

  1. Connections: This is kind of like the online version of your business network connections. As a LinkedIn user, these are other users you choose to ‘connect’ with. What can you do if you are a connection in someone’s LinkedIn network? You can view their ‘full’ profile instead of only their ‘public’ profile, you can send them a message in private and share updates with them.

  2. Circles: The community groups that can be built by users on Google+.

Four Ways to Boost Your Business with Local Search

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A customer’s choice about whether to spend their dollars at your business often comes down to how easily they can find you. Think about yourself—how many times have you navigated past the first page of online search results?

When it comes to local search, there are no prizes for second place – or in this case, the second page – so it’s vital that you employ a few key techniques.

Here are four ways to boost your local search visibility: [Read more…]