Marketing Needs to Start BEFORE…

“Before what?” you ask. Before you actually launch something. Before you sell. Before you are even ready.

If you are going to start something new – the minute you decide that you are going to do it, is the right time to start marketing – do not make the mistake of waiting with your marketing until everything else is finished and ready for launch.

Sometimes it starts even earlier – I know people who start their marketing before they ever decide to do something. Just in case.

I recently talked to a couple of young founders. They are in the middle of building a new app which I think I am going to love. I asked them what they plan for market entry and they told me they are not ready for marketing. They would still need a few weeks to finish the product.

Really?Blackboard with text

… I told them they are wrong

These founders are not alone with their take on marketing and postponing the beginning of marketing for far too long. We have had clients calling and saying, we are launching something next week and we want you to send some tweets to push it.

Launching unprepared and without a headstart in today’s world is not just a mistake – it’s careless.

Well, I can send a couple of tweets for anything, but that won’t get you far if you do not have a strategy and a concept behind it. If you did not start your marketing and started building a brand a while before your launch, most likely the tweets will not sell the way this client expects them to.

There is not only a lot to plan, there is also a lot to build before you actually launch something – especially if you are new to the market and have no “brand” and fame to build on.

Marketing is not about an ad campaign or sending some press information to journalists

Social Media marketing is much more than a couple of tweets or a handful of Facebook updates.
Marketing is not about selling something for a few days. If you want to do that – hire a sales person and pay him by the hour.

Why Social Media is Important for Small Businesses

If you’re one of the few small businesses that are not yet plugged into social media, you may be wondering what all the fuss is about. Do you really need to use it, or can you just get by with an optimized website and an e-newsletter? The short answer is yes, you need social media – at least you do if you want to reach customers and stay competitive. Here are just a few reasons why social media is so important for small businesses.

Your customers are already using it.

According to a 2011 report published by Nielson, Americans spend nearly a quarter of their online time on social networks and blogs. This means that chances are much of your target market is already using social media. If you want to reach clients and prospects, you need to be where they are – by using social media you’ll increase the odds that your marketing message will get through to a significant number of them. [Read more…]

5 Ways to Improve Your Instagram Marketing

By Jenn Herman

Is there a place for Instagram in your marketing plan?

Do you want to use Instagram effectively for your business?

Instagram is more than a fun, photo-based social network. It can help you promote your products or services, get more leads and generate conversions.

In this article I’ll explain how to use Instagram to drive big results for your business.

#1: Add a Link to Your Instagram Profile

The only place where you can put a clickable link on Instagram is in your profile, below your bio description.

If you’re going to see any success with Instagram, you must use this link effectively. The good news is that you can change this URL as often as you like.  Read More