14 Tools to Streamline Your Social Media Marketing

By Stephanie Shkolnik

Do you want to manage social media more efficiently?

Do you have the right tools?

To streamline your approach, you’ll need resources that work well with your business.

In this article I’ll share the best tools to manage and optimize your social media marketing.

#1: Find Your Audience

Once you define your target audience(s), find the social media platforms they frequent online.

Here are tools you can use to find your audience across the web.


My favorite (and free) hidden gem is Followerwonk. Specific to Twitter, this tool allows users to search Twitter bios (or Twitter profiles) by keywords. It helps build influencer lists for engagement at a later time. So if you search “technology editor,” the tool will pick up any profiles mentioning this phrase in an easy-to-consume list for simple identification.


An influencer marketing platform, Traackr creates specific lists of influencers and their qualifications, based on the criterion put into the system—whether it’s a region (New York) or topic (chocolate-lover).  Read More