How to Set Up a Facebook Page for Business

By Kristi Hines

Are you interested in setting up a Facebook page for your business?

Not sure where to start?

Maybe you’ve thought about it but didn’t get past choosing a category or creating a cover photo. If you’re considering setting up a Facebook page, or have started the process but never finished, this article is for you.

In this article you’ll discover how to set up a Facebook page for your business and beyond.

#1: Choose a Page Category

When you set up your Facebook page, you enter the name of your page and choose from six main page categories (which all have their own subcategories).

The category you choose allows you to have specific features, as shown in this helpful chart from Facebook’s Help Center.

Beyond the features you want to have on your page, following is additional information to help you choose the right type of Facebook page. Make sure you choose both the category and subcategory that are most relevant for your page.

Note that you can change your page’s category an unlimited number of times. The only consequence is if you change it from the Local Business or Place category, you’ll lose your reviews, map and check-ins.

Local Business or Place

Choose the Local Business or Place category if you have a physical address where your customers do business with you or that represents the physical area in which you offer your services. This is also a good option if you want to allow people to check in at your location or review your business on Facebook.

Company, Organization or Institution

Choose the Company, Organization or Institution category if your page represents an entity that is not location-dependent, such as Dell, NASA or the University of Phoenix. This category is also a good option for local businesses or places that want to list an address and allow check-ins, but don’t want customers to leave reviews.

Brand or Product

Choose Brand or Product if your page represents something that is sold through a variety of retailers. It’s a good option if you don’t need to designate a physical address.

Artist, Band or Public Figure

Choose Artist, Band or Public Figure if your page represents an individual such as a politician or a celebrity (real or fictional). This is also a good option if you want to market yourself separately from your Facebook personal profile.

Entertainment

Choose Entertainment if your page is related to books, magazines, movies, music or sports, but not individuals. It’s also a good option if you don’t need to designate a physical address with your page.

Cause or Community

If your page doesn’t fit under any of the above main categories (and subcategories), then choose Cause or Community as your page’s main category. However, look through the above options first to make sure that your page doesn’t fit better under a different category.

Still a little confused by page categories? Here’s an example of how a recognized name uses them. Microsoft has their main Facebook page in the Company, Organization or Institution category. They have pages for their individual Microsoft store locations in the Local Business or Place category. They also have pages for items such as theMicrosoft Lumia in the Brand or Product category.   Read More