10 Tips to Troubleshoot Your Facebook Ads

By Julia Bramble

Do you advertise on Facebook?

Wondering why some of your Facebook ads aren’t working?

If your Facebook ads aren’t delivering the results you hoped for, looking at specific aspects of your campaign can help you determine why.

In this article, you’ll discover 10 tips to troubleshoot your Facebook ads.

#1: Verify You’ve Chosen the Correct Objective to Support Your Goal

When you set up a Facebook ad campaign, the first question you need to answer is, “What’s my marketing objective?” In Ads Manager or Power Editor, you can choose from a number of options for your campaign goal.

Based on the goal you select, Facebook will show your ads to people in your target audience who are more likely to take that action.  Read More

How to Get Results From Facebook Ads on a Budget

By Jenny Brennan

Are you using Facebook ads effectively for your business? Do you want to get results without spending a lot of money? By selecting a well-targeted audience with your Facebook ads, you can reach your goals without breaking the bank. In this article I’ll show you how to set up your Facebook ads to generate big results on a small budget.

Set Proper Goals

Before you spend any money on Facebook ads, think about the objectives for your ad campaign. Once you’ve set your goals, you can better determine your budget.

The four most popular Facebook campaign goals for businesses are building a targeted fan base, promoting owned content, generating conversions and promoting a local business. Here’s a look at what you can do with a budget of 5 to 10 Euros or Dollars per day.

#1: Build a Targeted Fan Base

When you get started with Facebook advertising, growing the audience for your Facebook page is the logical first step. Fans are more likely to opt into your list, read your content and buy from you than non-fans. In other words, when highly targeted people like your page, it’s an indication that they want to see your content.

There are many ways to target Facebook ads to grow your audience. To get the most from a small budget, focus first on attracting the people who know you best. This audience has already invested in you and is likely to convert at a higher rate and lower cost than any other group.

Target Your Email List

If you want to create a custom audience based on your customer email list, go to Audiences in your Facebook Ads Manager. In the upper-right corner of the page,click Create Audience and select Custom Audience from the drop-down menu.   Read More

Why Social Media is Important for Small Businesses

If you’re one of the few small businesses that are not yet plugged into social media, you may be wondering what all the fuss is about. Do you really need to use it, or can you just get by with an optimized website and an e-newsletter? The short answer is yes, you need social media – at least you do if you want to reach customers and stay competitive. Here are just a few reasons why social media is so important for small businesses.

Your customers are already using it.

According to a 2011 report published by Nielson, Americans spend nearly a quarter of their online time on social networks and blogs. This means that chances are much of your target market is already using social media. If you want to reach clients and prospects, you need to be where they are – by using social media you’ll increase the odds that your marketing message will get through to a significant number of them. [Read more…]

Benefits of Facebook Advertising

It is no secret that Facebook is the most popular social media platform in the world with over 1 billion users. Can you imagine just being able to reach out to a fraction of those 1 billion users to tell them about your business? 3 Benefits of Facebook Ads What would that do for your business? If utilized properly the benefits Facebook Ads provide to businesses are endless and will drive the right type of potential customers to your website’s door.

Here are 3 amazing benefits Facebook Ads provide for small and large businesses alike.

Retargeting
What is retargeting? Also known as “remarketing,” retargeting is when online advertising uses information from a previous web search to influence ads on future websites visited. How does this work? When a user visits other websites, a cookie is created on their computer with that website’s data. Later on, that same user visits Facebook like they do several times a day. Facebook is able to read those cookies and use that information to place ads from the websites the user was previously on that day or days before. Keeping product engagement after the consumer has left your website is a huge benefit Facebook Ads offer your business. It’s the very reason you see ads for the products you recently searched for. And, this benefit is available to all businesses using Facebook’s advertising platform.  [Read more…]