FREE Guide: Making the Most of Instagram

Instagram is one of the fastest growing and most popular social media platforms on the planet. If you work in digital marketing, you’re probably doing something for your brands or clients on Instagram, and if you aren’t doing something already, you’re definitely considering it.

Our free ebook will cover these six tactics for improving your Instagram marketing strategy:

  1. What and when to post to maximize engagement
  2. How to use hashtags
  3. How to think about your visual branding  Read More

Facebook Professional Services: How Your Local Business Can Rank

By Kristi Hines – January 28th, 2016

Do you have a local business page on Facebook?

Want to reach more local customers?

Facebook recently launched Professional Services, a directory that helps consumers find the best local businesses and services to fit their needs.

What Is Facebook Professional Services?

Facebook Professional Services is a directory inside Facebook for local businesses. The goal is to help customers find local businesses with the best Facebook reviews and ratings.

Facebook expert Mari Smith doesn’t see it as making “… a huge dent in Yelp… at first.” But, she continues, “Over time, as more and more businesses become savvy with their Facebook marketing, and really promote their page activity, the Services Directory and Places could be more of a first choice for consumers.”  Read More

How to Get Results From Facebook Ads on a Budget

By Jenny Brennan

Are you using Facebook ads effectively for your business? Do you want to get results without spending a lot of money? By selecting a well-targeted audience with your Facebook ads, you can reach your goals without breaking the bank. In this article I’ll show you how to set up your Facebook ads to generate big results on a small budget.

Set Proper Goals

Before you spend any money on Facebook ads, think about the objectives for your ad campaign. Once you’ve set your goals, you can better determine your budget.

The four most popular Facebook campaign goals for businesses are building a targeted fan base, promoting owned content, generating conversions and promoting a local business. Here’s a look at what you can do with a budget of 5 to 10 Euros or Dollars per day.

#1: Build a Targeted Fan Base

When you get started with Facebook advertising, growing the audience for your Facebook page is the logical first step. Fans are more likely to opt into your list, read your content and buy from you than non-fans. In other words, when highly targeted people like your page, it’s an indication that they want to see your content.

There are many ways to target Facebook ads to grow your audience. To get the most from a small budget, focus first on attracting the people who know you best. This audience has already invested in you and is likely to convert at a higher rate and lower cost than any other group.

Target Your Email List

If you want to create a custom audience based on your customer email list, go to Audiences in your Facebook Ads Manager. In the upper-right corner of the page,click Create Audience and select Custom Audience from the drop-down menu.   Read More