Benefits of Facebook Advertising

It is no secret that Facebook is the most popular social media platform in the world with over 1 billion users. Can you imagine just being able to reach out to a fraction of those 1 billion users to tell them about your business? 3 Benefits of Facebook Ads What would that do for your business? If utilized properly the benefits Facebook Ads provide to businesses are endless and will drive the right type of potential customers to your website’s door.

Here are 3 amazing benefits Facebook Ads provide for small and large businesses alike.

Retargeting
What is retargeting? Also known as “remarketing,” retargeting is when online advertising uses information from a previous web search to influence ads on future websites visited. How does this work? When a user visits other websites, a cookie is created on their computer with that website’s data. Later on, that same user visits Facebook like they do several times a day. Facebook is able to read those cookies and use that information to place ads from the websites the user was previously on that day or days before. Keeping product engagement after the consumer has left your website is a huge benefit Facebook Ads offer your business. It’s the very reason you see ads for the products you recently searched for. And, this benefit is available to all businesses using Facebook’s advertising platform.  [Read more…]