10 Tips to Troubleshoot Your Facebook Ads

By Julia Bramble

Do you advertise on Facebook?

Wondering why some of your Facebook ads aren’t working?

If your Facebook ads aren’t delivering the results you hoped for, looking at specific aspects of your campaign can help you determine why.

In this article, you’ll discover 10 tips to troubleshoot your Facebook ads.

#1: Verify You’ve Chosen the Correct Objective to Support Your Goal

When you set up a Facebook ad campaign, the first question you need to answer is, “What’s my marketing objective?” In Ads Manager or Power Editor, you can choose from a number of options for your campaign goal.

Based on the goal you select, Facebook will show your ads to people in your target audience who are more likely to take that action.  Read More

6 Visual Apps for Creating Social Media Content

By Krisit Hines

Do you need to create content on the go?

Looking for mobile apps to help?

A number of mobile apps let you create professional-looking images, animations, and video using only your mobile device.

In this article, you’ll discover six mobile apps to create content for your social media profiles.

All apps mentioned are available for iPhone users and all screenshots are taken from an iPhone 6. A few apps (Photo Grid and Kanvas) are also available on the Google Play store for Android users.

#1: Kanvas

Kanvas is an app for both iPhone and Android. You can create a variety of content types, including quote images, GIF bursts, video, flipbooks, and more. Once you install it and set up your free account, Kanvas helps you create each of these content types by tapping on the plus icon at the top right of your home screen.

Note: When you create an account, you’re also creating a profile on the Kanvas network. To set up your profile, tap on the profile icon at the bottom right of the screen, and thentap on Settings.  Read More

How to Add a Services Section to Your Facebook Page

By Kristi Hines

Are you a service-based business?

Want to market your services through Facebook?

The Services section on Facebook allows professional service businesses to create a Services tab to highlight their offerings.

Check if You Have Access to the Services Section

To find out if you have the capability to add a Services tab to your Facebook page, visit your page and look for a Services tab in the menu items below your cover photo.

You can see Services tabs in action on Facebook pages such as Blue Door Salon, Live Here Chicago, Thrive360, Kylie Marie Photography, Iva Cleaning Services, SkinSense Dermatology, and Window to the Womb.

These Facebook pages are mostly local business pages, though there has been some success in making the Services tab appear on pages outside of the Local Business category. These categories include People > Business Person and Companies & Organizations > Consulting / Business Services, although this makes your page similar to a local business page.  Read More