How to Get Results From Facebook Ads on a Budget

By Jenny Brennan

Are you using Facebook ads effectively for your business? Do you want to get results without spending a lot of money? By selecting a well-targeted audience with your Facebook ads, you can reach your goals without breaking the bank. In this article I’ll show you how to set up your Facebook ads to generate big results on a small budget.

Set Proper Goals

Before you spend any money on Facebook ads, think about the objectives for your ad campaign. Once you’ve set your goals, you can better determine your budget.

The four most popular Facebook campaign goals for businesses are building a targeted fan base, promoting owned content, generating conversions and promoting a local business. Here’s a look at what you can do with a budget of 5 to 10 Euros or Dollars per day.

#1: Build a Targeted Fan Base

When you get started with Facebook advertising, growing the audience for your Facebook page is the logical first step. Fans are more likely to opt into your list, read your content and buy from you than non-fans. In other words, when highly targeted people like your page, it’s an indication that they want to see your content.

There are many ways to target Facebook ads to grow your audience. To get the most from a small budget, focus first on attracting the people who know you best. This audience has already invested in you and is likely to convert at a higher rate and lower cost than any other group.

Target Your Email List

If you want to create a custom audience based on your customer email list, go to Audiences in your Facebook Ads Manager. In the upper-right corner of the page,click Create Audience and select Custom Audience from the drop-down menu.   Read More

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